Teddington The Goal

  • There is no need to compromise style
  • There is a need to give back

We bring stylish bags to the market for ALL caregivers. We recognise the need for gender diverse bags designed for those who value exceptional style. Our bags are designed to be worn as backpacks, allowing for hands free parenting, and are a much more ‘core friendly’ option for mums who have just delivered a baby. For those who like to change up their style, you will find that some of our designs are able to be worn as both a backpack and an over the shoulder bag, and the alternative straps are included with these multi wear designs. It didn’t feel right to start up a business designed around the needs and wants of parents, caregivers and children without giving back. The anxiety that comes with an unwell child is something we wish no parent, family and friends should go through, so we see The Starship Foundation as the perfect recipient of a donation from each bag sale. Starship is New Zealand’s National Children’s Hospital, providing life saving care and services to our youngest treasures.

Teddington The Story

Teddington The Label is a perfect weave of family past and present. Based in Christchurch New Zealand, husband and wife Matt and Emma are the founders of Teddington The Label, parents to Irish twins Ted and Poppy, and this is the story of their brand.
In the months leading up to our first child’s birth we got caught up in, overwhelmed, and excited by the never ending range of gorgeous baby items on offer for parents and caregivers. Without knowing what was needed in a baby bag we purchased cheap and cheerful, and didn’t think twice. Unsurprisingly this bag didn’t last, nor did the next one, and while the third one absolutely looked the part, the over the shoulder style did nothing for a recovering core post birth and proved it just wasn’t worth the price.

To summarise:
-You need a backpack
-It pays to buy quality

So we did some research and set out to bring stylish and practical baby bags to the market. The names of our bags come from family members, in memory of the generations of stylish, classy people who came before us. We have absolutely enjoyed this journey thus far, watching our products modelled by friends, professionally photographed around our favourite spots in Christchurch, and seeing a website come to life has been quite the adventure.